We are proud to announce an exciting new partnership with Highsman, the forward-thinking cannabis brand founded by NFL legend and renowned cannabis advocate Ricky Williams. This collaboration marks a significant milestone in our journey and for the cannabis industry.
About Highsman
Highsman stands at the unique intersection of sports and cannabis culture, embodying an elite mindset championed by NFL icon Ricky Williams. For Williams, cannabis was integral to his health and wellness, pivotal both for game-time focus and unwinding afterward. Despite facing criticism and restrictive NFL policies, he prioritized authenticity over conformity, ultimately leaving football in 2004 to pursue a different kind of greatness.
Highsman, Williams’ brainchild, serves as a testament to this journey, offering sports fans and cannabis aficionados a platform to embrace the herb’s role in realizing personal potential. The brand boasts three curated cannabis collections tailored for different times of the day: the energizing ‘Pregame’ sativas, the well-rounded ‘Halftime’ hybrids, and the restorative ‘Postgame’ indicas. Each strain is meticulously selected and named by Ricky himself, ensuring alignment with the Highsman standard.
The brand further expands its influence with a stylish streetwear line and a suite of robust smoking accessories, allowing consumers to incorporate the Highsman essence into all facets of their lifestyle. Through Highsman, Williams continues to redefine the narrative around cannabis, sport, and success.
Ricky Williams: A Trailblazer On and Off the Field
Ricky Williams‘ story is one of extraordinary talent and conviction. A Heisman Trophy winner and a star in the NFL, Ricky has always been an advocate for cannabis. He uses his platform to challenge stereotypes and advocate for change. His journey from the football field to the forefront of cannabis advocacy with Highsman is a powerful testament to his character.
My Personal Connection with Ricky’s Vision
My connection to Ricky’s story is deeply personal. Born just a month apart, I’ve admired Ricky since my college days in Texas, where I watched him dominate. Meanwhile, my path took me to the heart of the cannabis movement, fighting for legalization and developing innovative cultivation techniques. However, our shared passion for cannabis advocacy and pursuit of award-winning excellence has led us to this moment.
Sparking Greatness: Our Shared Vision and Future
This partnership is more than a collaboration between two entities. It’s a fusion of two journeys united by a shared belief in the power of cannabis. As we gear up for the Super Bowl, our first three products are a celebration of our partnership and a testament to the mission we share. This collaboration will redefine excellence in the cannabis industry, reflecting the mutual dedication of Highsman and Revolution to authenticity, innovation, and wellness.
The First Three Highsman Strains
Pregame (Sativa) – The Big Purp
Embrace the day’s challenges with Pregame, or “The Big Purp,” a sativa that’s all about setting you up for success. With a genetic lineup featuring Tropicanna Punch #6 and Tropicanna Cookies F1, it delivers an energizing burst reminiscent of sweet, ripe fruit with a subtle backdrop of exquisite wine notes, perfect to start to your day.
Shop The Big Purp
Halftime (Hybrid) – Chillios
Navigate the interlude of your day with Halftime, also known as “Chillios.” This standout hybrid forms an elite team with its dynamic mix of Gelato 45, White Diesel, High Octane, and Jet Fuel G6 genetics. “Chillios” enters the scene with an invigorating aroma reminiscent of pine forests and crisp mint, perfect for that refreshing pause before you get back into the game.
Shop Chillios
Postgame (Indica) – Sweetness
Ease into your post-activity tranquility with Postgame, affectionately termed “Sweetness.” This soothing indica, with its Sunset Sherbet heritage mingled with an enigmatic strain, takes the title for ultimate relaxation. Savor the unique bouquet of cheese followed by a delectable sour melon twist, ending with an homage to the earthy tones of the field.
Shop The Sweetness
Join us in celebrating this innovative partnership. As we look ahead, we’ll continue to push boundaries and advocate for a future where we recognize cannabis as a key to wellness and personal authenticity.
For more updates on our collaboration follow Revolution, Highsman and me on Instagram.
View this post on Instagram
