Cannabis culture is rich with traditions, and while 4/20 might be the most famous cannabis holiday, there’s another date that concentrate enthusiasts hold dear: 7/10, or “710.” If you’re curious about this growing celebration or looking to dive deeper into the world of cannabis concentrates, you’ve come to the right place.

What is 710?

In the early 2010s, concentrates began to take the cannabis world by storm. Dabbing, which began as a fringe activity, moved into the mainstream. A concentrate-loving stoner realized when you flip “710” upside down, it spells “OIL,” birthing a new holiday. 

710 (pronounced “seven-ten”) is the unofficial holiday dedicated to cannabis concentrates, celebrated annually on July 10th. The name comes from a clever play on numbers – which is a common term for cannabis concentrates.

This holiday has gained significant traction in the cannabis community over the past decade, particularly as extraction technology has advanced and concentrates have become more accessible to everyday consumers. Unlike 4/20, which celebrates all forms of cannabis, 710 specifically honors the art and science of cannabis extraction and the potent products that result from these processes.

Why do we celebrate 710?

The 710 holiday serves multiple purposes within the cannabis community. First and foremost, it’s a celebration of innovation and craftsmanship. Creating high-quality cannabis concentrates requires skill, precision, and artistry – qualities that deserve recognition.

710 also represents the evolution of cannabis consumption. As the industry has matured, consumers have developed more sophisticated palates and preferences. Concentrates offer a cleaner, more potent experience that appeals to both medical patients seeking targeted relief and recreational users looking for a premium experience.

The 710 holiday has become an opportunity for dispensaries, brands, and consumers to showcase the latest innovations in extraction technology, from live resin and rosin to THCa diamonds and “sauces” like our badders and budders. 710 is a day when the cannabis community comes together to appreciate the complexity and craftsmanship behind these concentrate products.

For many, 710 represents the future of cannabis – a move toward more refined, potent, and flavorful products that showcase the cannabis plant’s full potential.

What are cannabis concentrates?

Cannabis concentrates are products created by extracting the most desirable compounds from the cannabis plant – cannabinoids like THC and CBD, along with aromatics called terpenes. The extraction process removes plant material, leaving behind a concentrated form that’s typically much more potent than traditional flower.

Types of cannabis concentrates:

Solvent-Based Extracts: These extracts harness solvents to strip the trichomes away from the plant material. Typical solvents include butane, ethanol, methanol, or CO2. After extraction, manufacturers must purge the solvents from the formula to create a safe, clean final product.

Solventless Extracts: This extraction technique uses agitation to break resin heads off cannabis material. Then it utilizes low-heat, high-pressure equipment to melt the trichomes into concentrated oils. Solventless extracts do not require chemicals during production and fall into the “rosin” family of concentrates. Rosin products include rosin fresh press, rosin badder, rosin jam, rosin dry sift, and 6-star hash.  

Consumption Methods: Concentrates can be consumed through dabbing (using a dab rig), vaporizing, or adding to flower depending on the extract form. Each method offers different experiences in terms of flavor, potency, and onset time.

The appeal of concentrates lies in their potency (often 60-90% THC compared to 15-25% in flower), their intense flavors, and their efficiency –making them a popular choice for people who have built a high tolerance over the years.

Cannabis concentrate forms:

Wax concentrates: With an intense aroma and robust flavor, wax concentrates are sticky, dense and golden in color. Use a dab rig or vaporizer for best effect.

Shatter: A signature amber color and the transparent appearance of broken glass gives shatter its name. This is a type of wax that has been extracted less aggressively, allowing the molecules to let light pass through.

Budder/Badder: A smoother, but whipped consistency helps preserve terpenes and aroma in this concentrate. The cannabinoids crystalize and make it very malleable for dabbing, vaporizing, joints, blunts, or bongs. Combine with ground flower and spread evenly for best effect. 

Sugar/Crumble: This form is more granular and dry compared to its counterparts. It’s made using a low heat over a long period of time, slowly drying out the concentrate crystals. A vaporizer is the best consumption method for sugars.

Sauce: Sauce has a dense, oily consistency from the unique slow method of extraction which allows the THCa crystals to sink while the sauce rises to the top. This sauce is sometimes put into vape cartridges and can sometimes be dabbed or vaporized. 

Product Recommendations for 710

Ready to celebrate 710 like a true Revolution Royal? Here are some premium concentrate options that showcase the best of what modern cannabis extraction can offer:

For the Connoisseur: Revolution Cannabis concentrates represent the pinnacle of extraction artistry. Our award-winning strains like Blueberry Clementine or Gorilla’d Cheese translate beautifully into live rosin concentrates, preserving the complex terpene profiles that make these genetics special.

For the Newcomer: If you’re new to concentrates, consider starting with our vape cartridges or disposables from Tales & Travels. These offer a controlled, user-friendly introduction to concentrate consumption without requiring additional equipment. Check out our flavorful distillate disposables and blended vape cartridges. 

Find a Revolution Dispensary near you! Our friendly cannabis guides are happy to answer all your concentrate questions.

For the Flavor Chaser: Live resin products capture the fresh, vibrant flavors of the cannabis plant at its peak. Look for strains with complex terpene profiles that really shine in concentrate form. Banana Pudding, Grandi Guava, and Peach Crescendo top our list of flavorful concentrates.

For the Potency Seeker: THCA diamonds and high-potency extracts deliver maximum cannabinoid content for experienced users looking for powerful effects. Georgia Pie, Cookies and Cream, or Frost Donkey BX1 might be the choice for you with THC percentages exceeding 72%.

Accessories and Gear: There are a number of ways to successfully enjoy concentrates. Start with a clean dab rig, e-dab rig, or handheld dab pen to get the fullest flavor. A flame torch and dab tools like scoops, carb caps, and pearls will help your sesh move along nicely, while a mat and containers keep your space clean and concentrates fresh. 

710 Safety: Dabbing Without Disaster

Let’s get real—concentrates are strong and may get you more high than you intended. Here’s how to keep your 710 sesh safe and fun:

• Know Your Limits: Don’t try to out-dab your friends. Take it slow and ride the wave. Be prepared to experience the effects for a few hours.
• Clean Gear: Residue can ruin flavor and even harbor bacteria and other things that are not good for the lungs.
• Proper Ventilation: Dabbing indoors? Crack a window and run a fan to keep the air flowing.
• No Solvent DIY: Leave extraction to the pros—making BHO at home is dangerous and illegal in many places.
• Stay Hydrated: Cottonmouth comes for us all. Have water ready to help tamper down the coughs.

Revolution Dispensary – Schaumburg has a chilled drink refrigerator right by the register. Grab a cool drink next time you stop in!

Pro-tips for 710 celebration:

• Start low and go slow – concentrates are significantly more potent than flower
• Invest in quality consumption tools for the best experience. High quality vape batteries and dab rigs can make all the difference in overall experience
• Store concentrates properly in cool, dark places to preserve potency and flavor. 
• Consider the terpene profile, not just THC percentage, for the most enjoyable experience.

This 710, take a moment to appreciate the innovation, craftsmanship, and artistry that goes into every gram of quality concentrate. Whether you’re a seasoned dabber or concentrate-curious, there’s never been a better time to explore the concentrated side of cannabis.

Ready to celebrate 710? Visit your local Revolution Dispensary to explore our premium selection of cannabis concentrates and vapes, or browse our online menu to discover your perfect match. Don’t forget to sign up for Rev+ Rewards for exclusive access to special 710 deals and new product launches!